ZDDZ is a contemporary womenswear brand, that views fashion as media and proves that ready-to-wear can be a contemporary form of street art, raising social and political issues or reflecting aspects of big-city life.
ZDDZ offers a new view on urban routines; quotes from news headlines and advertising slogans are subtly mixed with striking graphic design, inspired by common city attributes like road markings, construction signs and logos. Shapes and details of every collection refer to work wear and military uniform. ZDDZ creates pieces which are radical and noticeable, whilst at the same time, comfortable and functional.
From its first days ZDDZ has been featured in recognized international media such as Interview, Elle, Vogue, Style.com and VMagazine, and hunted by street-style photographers.
Some of the most influential bloggers have worn the collection to New York and London Fashion Week, and celebrities are similarly addicted. Rita Ora, Kiesza, M.I.A., Zebra Katz, Nicole Scherzinger, Aluna (from duo AlunaGeorge) and Yukimi from Little Dragon are avid followers of the brand too.
ZDDZ is now available in concept-stores in the US, Russia, Asia and the brand is constantly increasing its international presence.
The designer behind ZDDZ is Dasha Selyanova (Saint-Petersburg, Russia) aka @very_poor_quality (IG).
Her initial interest in design was Graphics and Visual Communication and she chose to switch to Fashion only later on at the age of 25. She then continued her education in Great Britain where she also gained working experience in Fashion industry.
Dasha worked for East London designer Danielle Scutt and stylist Mel Ottenberg prior to setting up ZDDZ.