Behind the Prints

November 6, 2013

Good as gold print tests.

It’s the same idea again: everything is not what it seems. Wood is as good as gold at ZDDZ.

November 6, 2013

Lowbrow tests

We wanted to juxtapose the symbol of ‘privileged’ to something that is considered to be ‘low’ culture, tacky, trashy, kitsch, overused.

November 6, 2013

We made this shield to go across the garments and put the ‘Thy kingdom comes through the Devil’s Gateway’ on it.

‘Devil’s Gateway’ was a perturbing term and description of women, used by prolific Christian Author Tertullian: “You are the Devil’s gateway; you are the first foresaker of the divine law; you are the one who persuaded him whom the Devil was not brave enough to approach…”

November 6, 2013

We took heraldry as a good representation of what’s considered to be ‘upper’ class, intelligent and tasteful.

April 15, 2013

The distorted stripes (chevron) print represents the idea of changing your body shape when you try hard to make it what it is not. I mean, taking steroids, doping and overworking at the gym, all these things distort the healthy perception of the body, beauty and health itself. I wanted to use the distortion of a straight line as a visual metaphor.

April 15, 2013

‘Take daily’ print came across from reading the prescriptions for steroids.