- Blog /
Born in Russia and now based in Britain – the label is widely advertised as ZDDZ London – the timing of VFiles’ pick co-insides, accidentally or otherwise, with an industry wide appreciation of Russian fashion: Gosha Rubchinskiy’s label made its debut on the international schedule in Paris earlier this year (last week he was in conversation with Marfa Journal’s Alexandra Gordienko at the ICA), while Aaron Tubb’s label Bazar 14 takes its cue from Russian iconography and propaganda; Avetisyan lives and works in Moscow, having graduated from CSM in 2012.
“It’s hard to define whether you or your work carry some ‘national characteristics’ (if there are such at all) yourself,” suggest Dasha, “I believe people from outside the label will be more qualified to judge. I am not particularly inspired by either Moscow or London. I mean, I could be doing it in New York or Baku and that would still be ZDDZ.”
- Blog /
VFiles has just announced the newest crop of designers for the Spring 2015 show, and Style.com got the first look at the list. The four designers showing at the September 3 show at Webster Hall in New York are Moscow-based Tigran Avetisyan of menswear label Tigran, Tokyo-based Detto Kazuma of menswear label DTTK, New York-based Hygein Hamm of the denim label Hamm, and London-based Dasha Selyanova of womenswear label ZDDZ. Calvin Klein’s Italo Zucchelli, Candy Pratts Price, and stylist Mel Ottenberg are all throwing their weight behind the show this season, acting as judges and mentors for the program. They, along with the VFiles team and the online community, helped select this latest group.
- Blog /
“ZDDZ is graphics and provocation. Oh, my is simplicity and practicality. I combined these two and realised that graphics plus simplicity equals essential geometric shapes: rectangular, square, triangle and circle,” says Selyanova. “I tried to apply these shapes to garments and see what works better. The circle was too boring, triangles looked like the Eighties or Star Wars costumes, so I used squares and rectangules. When I design for ZDDZ I approach a garment like a blank piece of paper ignoring the seams; it’s not just a frontal print, it continues on the back and sleeves. I used the same approach doing this collection, I think it’s a great fusion of our brands.”
Please follow the link to read the full post here Calvert journal