FALL / WINTER
Teenage rebellious memories and 1990’s hip hop is an intricate part in the design process for this collection which is displayed through wordplay of workwear advertisement catalogues and their slogans. The slogans have been reworked to fit into the context of the female body and is illustrated on high quality denim and cotton fabrics with a muted color palette, clean cut lines and military influence –creating a balanced aesthetic.
ZDDZ captures fashion’s zeitgeist and continues to make waves amongst some of the fashion industry’s key tastemakers and celebrities alike. The FW 15/16 collection exudes an unequivocal fearless, non-conformist spirit of any underground creative scene which wouldn’t look out of place amongst some of the city’s new wave of fashion revellers.
For FW 15/16, ZDDZ introduces explores androgynous styles with formidable military jackets for both men and women, structured separates and the label’s signature emblazoned slogans.
«Workwear advertisement catalogues and slogans from them. I played with the words again giving them a new context – female body. This season ZDDZ girls work hard and tells you to relax, she can do it herself and she is dressed appropriately. It’s a mixture of my memories of being the only girl in a group of rappers in the 90’s in Saint-Petersburg and modern/fun take on workwear. I used school uniform colors and oversized shirts and trousers in this collection as a reference back to that time».
Daria Selyanova, ZDDZ designer
Key words for the season:
Workwearlux, careless, relax, school, advertisement, heavy, nostalgic, typography, school, oversized.
Burgundy, Navy, Olive Green, Red, Black and White.
Lines and shapes:
Oversized, tight vs loose, sharp cut with military and workwear details with a slight tech nylon touch, bodycon knitted turtle necks with slogans and graphic prints of the collection.
Cotton drill, nylon with aluminum coating, webbing, digitally printed cotton and polyester, knitwear.