November 10, 2015

Help Yourself show in Moscow

After showing new ‘Help Yourself’ collection in Paris, ZDDZ heads to Moscow to stage a presentation during local Mercedes-Benz Fashion Week. We traditionally chose unexpected location. This season it’s EMA, the hottest pop up space of the last summer which will be closed right after ZDDZ event.

We haven’t staged a classic catwalk show: models chilled around the club space. As in previous few seasons, we haven’t booked actual models for the show. This season we done Instagram casting and chose real people we love to showcase the clothes.


October 7, 2014

CLASH magazine interview

Born in Russia and now based in Britain – the label is widely advertised as ZDDZ London – the timing of VFiles’ pick co-insides, accidentally or otherwise, with an industry wide appreciation of Russian fashion: Gosha Rubchinskiy’s label made its debut on the international schedule in Paris earlier this year (last week he was in conversation with Marfa Journal’s Alexandra Gordienko at the ICA), while Aaron Tubb’s label Bazar 14 takes its cue from Russian iconography and propaganda; Avetisyan lives and works in Moscow, having graduated from CSM in 2012.

“It’s hard to define whether you or your work carry some ‘national characteristics’ (if there are such at all) yourself,” suggest Dasha, “I believe people from outside the label will be more qualified to judge. I am not particularly inspired by either Moscow or London. I mean, I could be doing it in New York or Baku and that would still be ZDDZ.”

October 7, 2014 on VFILES SS15 selection

VFiles has just announced the newest crop of designers for the Spring 2015 show, and got the first look at the list. The four designers showing at the September 3 show at Webster Hall in New York are Moscow-based Tigran Avetisyan of menswear label Tigran, Tokyo-based Detto Kazuma of menswear label DTTK, New York-based Hygein Hamm of the denim label Hamm, and London-based Dasha Selyanova of womenswear label ZDDZ. Calvin Klein’s Italo Zucchelli, Candy Pratts Price, and stylist Mel Ottenberg are all throwing their weight behind the show this season, acting as judges and mentors for the program. They, along with the VFiles team and the online community, helped select this latest group.

October 7, 2014


ZDDZ is proud to announce that they are going to exclusively show the SS15 collection with VFILES on the 3rd of September 2014.

August 28, 2014

ZDDZ picked as one of the “24 Russian fashion designers to watch” by The Guardian

“Russia’s fashion scene is little more than 20 years old but it’s already burgeoning: there are young Central Saint Martins-educated rebels and small interdependent labels run from designer’s flats, an haute couture empress and post-Soviet skater kids. Together they are reinventing ideas of affordable minimalism, conceptual avant-garde and contemporary craftsmanship. Meet 24 Russian designers delivering a new take on how to dress well…”

“Despite being London-based, the label ZDDZ has its Russian connection stamped all over it. From the use of loud colours to a fondness for collage prints and typography appropriated from posters, adverts and billboards, founder Dasha Selyanova’s irreverent collections appeal to those looking to make a bold statement.”

Read the full article here

April 25, 2014


SLK is new siper talented ZDDZ embassador. Wonderland mag loves her. We listen to her single BE on repeat too.