November 10, 2015

Help Yourself show in Moscow

After showing new ‘Help Yourself’ collection in Paris, ZDDZ heads to Moscow to stage a presentation during local Mercedes-Benz Fashion Week. We traditionally chose unexpected location. This season it’s EMA, the hottest pop up space of the last summer which will be closed right after ZDDZ event.

We haven’t staged a classic catwalk show: models chilled around the club space. As in previous few seasons, we haven’t booked actual models for the show. This season we done Instagram casting and chose real people we love to showcase the clothes.