April 25, 2014

ZDDZ for Oh my in Calvert journal

“ZDDZ is graphics and provocation. Oh, my is simplicity and practicality. I combined these two and realised that¬†graphics plus simplicity equals essential geometric shapes: rectangular, square, triangle and circle,” says Selyanova. “I tried to apply these shapes to garments and see what works better. The circle was too boring, triangles looked like the Eighties or Star Wars costumes, so I used squares and rectangules. When I design for ZDDZ I approach a garment like a blank piece of paper ignoring the seams;¬†it’s not just a frontal print, it continues on the back and sleeves. I used the same approach doing this collection, I think it’s a great fusion of our brands.”

Please follow the link to read the full post here Calvert journal