The distorted stripes (chevron) print represents the idea of changing your body shape when you try hard to make it what it is not. I mean, taking steroids, doping and overworking at the gym, all these things distort the healthy perception of the body, beauty and health itself. I wanted to use the distortion of a straight line as a visual metaphor.
For Autumn/Winter 2013 prints I was looking at the idea of sport performances and how athletes train and cheat as well in order to win. Going to see London Olympic Games in summer 2012 was absolutely inspiring but then I couldn’t help but focus more on the ‘dirty side’ of the professional sports. I’d keep the newspapers from that summer that were reporting the results of the Games, I’d also read leaflets on doping and steroids, Lance Armstrong’s case was often on the news. It all informed the prints for the new collection.