August 28, 2014

ZDDZ picked as one of the “24 Russian fashion designers to watch” by The Guardian

“Russia’s fashion scene is little more than 20 years old but it’s already burgeoning: there are young Central Saint Martins-educated rebels and small interdependent labels run from designer’s flats, an haute couture empress and post-Soviet skater kids. Together they are reinventing ideas of affordable minimalism, conceptual avant-garde and contemporary craftsmanship. Meet 24 Russian designers delivering a new take on how to dress well…”

“Despite being London-based, the label ZDDZ has its Russian connection stamped all over it. From the use of loud colours to a fondness for collage prints and typography appropriated from posters, adverts and billboards, founder Dasha Selyanova’s irreverent collections appeal to those looking to make a bold statement.”

Read the full article here