ZDDZ picked as one of the “24 Russian fashion designers to watch” by The Guardian

“Russia’s fashion scene is little more than 20 years old but it’s already burgeoning: there are young Central Saint Martins-educated rebels and small interdependent labels run from designer’s flats, an haute couture empress and post-Soviet skater kids. Together they are reinventing ideas of affordable minimalism, conceptual avant-garde and contemporary craftsmanship. Meet 24 Russian designers delivering a new take on how to dress well…”

“Despite being London-based, the label ZDDZ has its Russian connection stamped all over it. From the use of loud colours to a fondness for collage prints and typography appropriated from posters, adverts and billboards, founder Dasha Selyanova’s irreverent collections appeal to those looking to make a bold statement.”

Read the full article here