ZDDZ is a contemporary womenswear brand, that views fashion as media and proves that ready-to-wear can be a contemporary form of street art, raising social and political issues or reflecting aspects of big-city life.

ZDDZ offers a new view on urban routines; quotes from news headlines and advertising slogans are subtly mixed with striking graphic design, inspired by common city attributes like road markings, construction signs and logos. Shapes and details of every collection refer to work wear andmilitary uniform. ZDDZ creates pieces which are radical and noticeable, whilst at the same time, comfortable and functional.



 ZDDZ SS'16 campaign by our dream team @erikpanov @svetlana_tanakina @muakatemur with @volnyanskayad (good luck with exams baby) #zddz #helpyourself #russia
 ZDDZ mesh top in No Substance Magazine. Photographer: Becca Deakins @no.substance, stylist: Yana Surodina @yana_surodina, hair: Porco Yosuke Sakurai, make up: Fhoebe Walters, model: Jessica Anderson #zddz #nosubstancemagazine #mesh
 ZDDZ team snapped by @olesiaiva during @bein_open #zddz #bein_open2016 #beinru
 @bein_open by @beinru/May 22/Moscow: join ZDDZ Darya Selyanova to discuss brand building in fashion #zddz #beinru #bein_open2016

Follow @ZDDZ_London