ZDDZ x Moscow Museum of Cosmonautics ‘FIRST’ video

We collaborated with the graphic design agency Viuga and creative consultancy DP3.0 to develop the concept and promotional range for the event dedicated to celebrating 60 years since Yurii Gagarin travelled to space.
We worked with the idea of a ‘first’ experience, or something being the first time, such as seeing the sun rise over the earth's horizon, or just imagining that experience, that is tangible to everyone.

The range was presented as a part of an exhibition at the Museum of Cosmonautics in Moscow and also sold in selected retail spaces.

ZDDZ FW’18 ‘Synthetic Overture’ video

“For the emerging generation, online is a very natural state of being,” ZDDZ designer Dasha Selyanova said, “having anything on the tips of your fingers, expressing emotions in GIFs and 15-second videos. But are we happy? Are we sure our selves are our real identities?”

by Brit Dawson for Dazed&Confused

ZDDZ x Adrenaline Rush collaboration

 ZDDZ SS’16 Video ‘Help Yourself’

Selyanova’s interest in the topic was not just introspective and therapeutic, but also driven by desire to explore contemporary teenagers’ attitude to mental health issues. A short film for the collection shows youngsters of Moscow muse on anxiety, loneliness, uncertainty of the future and their ways to deal with it. Their words echo what we’ve all felt from time to time: “I don’t know what to do in life, I like a lot of things. I feel alone sometimes. Everybody’s vulnerable, even the strongest people.” But it’s not all universal – in the Russian healthcare system, anxiety and depression are often not considered serious enough for proper treatment, and this is reflected in young people’s attitudes to mental health. 

by Anastasia Fedorova for Dazed&Confused

 ZDDZ AW’16 Video ‘Kids’

‘I did not want to make any statement, I just wanted to show this new emerging generation of kids and pay tribute to my own youth. What these kids were saying when I was filming them with my iPhone, during the casting, inspired me so much that I thought “that’s it”. It’s just going to be a film about them as they are, although it is very personal as well as I am coming up to my 30th birthday this summer and it is a sort of a closure for me.’ Dasha Selyanova

by Emma Hope Allwood for Dazed&Confused

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