CAMPAIGN
AW18
ADULT/CHILD COLLECTION
The latest ZDDZ collection was inspired by inflatable life vests and the graphics in safety manuals. Airforce uniforms are adapted in key colours such as: orange, black, white and yellow throughout the collection. Silhouettes are re-imagined as ‘Life Vest’ bomber jackets, oversized chunky knits and ZDDZ logo tees. It also includes functional accessories such as waist bags inspired by harness vests.
Following the brand DNA, the AW18 collection explores psychological aspects of a younger generation, in particular, the theme of growing up and entering the adulthood. When does one become an adult entering the adulthood process or an event? Does the ability to pay bills or drink alcohol makes one an adult? Does becoming a mother make one a grown up woman?
‘I love exploring society through my colections, especially surrounding the youth culture. I asked the question what it means to be an adult because I feel like it has no definite answer and is so different from person to person even though socially we try to define the person as an adult when they pass the mark of 18 or 21 years old... Age is so irrelevant in a sense that as I see it experiences and environment make you mature, not necessarily the years that go by...’ - Dasha Selyanova
