Teenage rebellious memories and 1990’s hip hop is an intricate part in the design process for this collection which is displayed through wordplay of workwear advertisement catalogues and their slogans. The slogans have been reworked to fit into the context of the female body and is illustrated on high quality denim and cotton fabrics with a muted color palette, clean cut lines and military influence –creating a balanced aesthetic.
ZDDZ captures fashion’s zeitgeist and continues to make waves amongst some of the fashion industry’s key tastemakers and celebrities alike. The FW 15/16 collection exudes an unequivocal fearless, non-conformist spirit of any underground creative scene which wouldn’t look out of place amongst some of the city’s new wave of fashion revellers.
For FW 15/16, ZDDZ introduces explores androgynous styles with formidable military jackets for both men and women, structured separates and the label’s signature emblazoned slogans.